In this case study, I want to share the visual identity created for dietary supplements aimed at men. The goal was to convey that the brand offers natural, effective products that are smooth and healthy for the body.

Throughout the design process, I focused on creating a visual universe centered around a logo developed by another member of the agency.

The design features calm yet vibrant colors and iconography inspired by mirrors, representing how these supplements help us feel better about ourselves.
This concept was not chosen by the client.